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Prepare to be flexible when briefing marketing agencies

By Danielle Stagg on 22 August 2013

Jacob Reimann, Client Partner at digital tech agency, Engine6 says when it comes to briefing design and marketing agencies, the devil really is in the detail.

In our offices, we work direct with brands and with leading creative and marketing agencies to build a diverse range of websites and applications (we'll call them both sites for the sake of brevity), from simple sites like ours to complex web applications that do some pretty clever stuff.

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Are you briefing your marketing agency badly?

By Danielle Stagg on 1 August 2013

How do you go about briefing your marketing agency? Are you committing some deadly briefing sins? Improve your briefs with George Foster, who, as Founder and Creative Director of Integrated Design and Marketing Agency, Gravitas spills the beans.

People often ask me how to brief a design or marketing agency.

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