We thought we'd take a breather in our busy blogging schedule to see how you and your marketing agency would fancy blogging for us?

Here, in the final installment of our Publicis/Omnicom commentary series, Dudley Masters, Account Director of comms and marketing agency, Acumen.

(Catch up on the rest of the series, 'Merger could signal new biz opportunity' and, 'How will the merger affect clients?', now).

In a continution of our effort to see what smaller marketing agencies are saying about the Publicis/Omnicom merger, we asked MD of marketing agency Incite, Kristian Gough what he thought about the upcoming move and how he saw it affecting the industry.

The Publicis Omnicom Group will boast a forecasted £23 billion in share value and 40% of the global advertising market if regulators approve it. Big deal.

However, the risks of the large merger are easily translated into advantages for independent advertising and marketing agencies. For example, the complicated process of orchestrating a merger can be a cause for concern for clients who will be anxious to avoid any negligence of their brand’s needs during the process. Incite found new business potential in the following problems:

Problem #1 – Bigger is not better