Calling all marketing agency types: could you blog for us?
By Danielle Stagg on 28 August 2013
Mega marketing agencies – the right destination for your business?
By Danielle Stagg on 13 August 2013
Here, in the final installment of our Publicis/Omnicom commentary series, Dudley Masters, Account Director of comms and marketing agency, Acumen.
(Catch up on the rest of the series, 'Merger could signal new biz opportunity' and, 'How will the merger affect clients?', now).
Pub/Om merger could signal new biz potential for marketing agencies
By Danielle Stagg on 12 August 2013
In a continution of our effort to see what smaller marketing agencies are saying about the Publicis/Omnicom merger, we asked MD of marketing agency Incite, Kristian Gough what he thought about the upcoming move and how he saw it affecting the industry.
The Publicis Omnicom Group will boast a forecasted £23 billion in share value and 40% of the global advertising market if regulators approve it. Big deal.
However, the risks of the large merger are easily translated into advantages for independent advertising and marketing agencies. For example, the complicated process of orchestrating a merger can be a cause for concern for clients who will be anxious to avoid any negligence of their brand’s needs during the process. Incite found new business potential in the following problems: