Gary Stringer is the Digital Marketing Manager of AccuraCast, a Digital Marketing Agency focussed on web traffic and customer engage engagement.

People ask me a lot, how can I tweet effectively and what are your best tips for using twitter?

What is customer insight and how has it changed the digital marketing landscape?

Phil Wright is the Director of creative comms agency WrightObara.

By definition the term ‘social currency’ suggests it has an implicit value. But as with everything in life, to realise this value takes effort. But how can a business start to create - and benefit from - social currency?

It’s my experience that businesses know that they should be engaging in social media, but most aren’t sure why or how to go about it. Up until recently most social engagement has been an extension of a brand’s above the line campaign, a drive to collect ‘likes’ or an attempt to go ‘viral’ with a humorous but ultimately juvenile stunt. This isn’t social currency.

Pass it on

This article was written by Ryan Hickling, Head of Email at Digital Marketing Agency, TMW.

One question I’m often asked is, “What email marketing tips do you have/ how can I make my emails stand out from the crowd and what are the latest cool/sexy techniques that I can build into my email campaigns?”

Email marketing tips and best practices

From an implementation point of view there’s a huge variety of different methods you can use to engage your audience and I’ll briefly cover off a couple of ideas under Cool Functionality below.

However, people continually overlook the basics of great email content like those seen within the Copy and Design sections in this post. Regardless of the type of email campaign or subject matter, you need to be thinking of the following when going into the design and copywriting phase of your email build. Here are a couple of basic email marketing tips to help you get started:

Julia Start is the Marketing Director at events agency Bray Leino Events, Part Of Marketing Agency Bray Leino.

Event Marketing Strategy: How to leverage conference marketing and exhibitions for your brand: Part TWO

Julia Start is the Marketing Director at events agency Bray Leino Events, part of the marketing agency group Bray Leino.

How to leverage conference marketing and exhibition strategy for your brand: Part ONE

Need to give your new-business strategy a kick? Got some budget for event marketing? Ironed your networking trousers and polished your comfortable shoes? Sounds like you’re ready to take on an industry exhibition.

Event marketing trends show large and small brands across B2B and B2C sectors, from oil and gas to fashion and retail, expending increasing amounts of time and effort on these large-scale networking jamborees; building stands, strategy, and industry profile.

So, your company has chosen to improve customer experience presenting your business online more efficiently. Whether it’s a website or an app, in recent years the knowledge and expertise of how to create better online products has evolved considerably and is now considered a science more than an art. But how do we go about selecting the right UX agency for us?

Agency search and selection

James Jesse Garrett, a User Experience designer awarded by Wired magazine, recently told Mashable that “it has been interesting to watch the evolution of user experience”. In the course of 10 years user experience has become an essential part of product strategy and one of the factors to attribute to this change, according to Garrett, is Apple’s success. The Cupertino company is, in essence, a UX company, “they imagine experiences and then work out what are the right technologies to leverage to create the experience they want to deliver” says Garrett.

Experiential Marketing in Festivals FMCG’s biggest opportunity or just another shopping centre?

Experiential marketing in festivals 

Over the past decade, festivals have become a core part of our cultural currency. The number of festivals across the UK has boomed; there are now more than 500 music festivals alone (compared to 20 back in 1998), and what festivals offer has changed dramatically – they are now less about the music and more about the entire experience they offer.

However, despite the evolution of the format of the festival itself, many FMCG brands have failed to shift their approach to festivals accordingly and see fill the experiential marketing gap. This is surprising as, arguably, it is the FMCG industry that is best placed to capitalise on the shift.