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How to create social currency

By Danielle Stagg on 6 June 2013

Phil Wright is the Director of creative comms agency WrightObara.

By definition the term ‘social currency’ suggests it has an implicit value. But as with everything in life, to realise this value takes effort. But how can a business start to create - and benefit from - social currency?

It’s my experience that businesses know that they should be engaging in social media, but most aren’t sure why or how to go about it. Up until recently most social engagement has been an extension of a brand’s above the line campaign, a drive to collect ‘likes’ or an attempt to go ‘viral’ with a humorous but ultimately juvenile stunt. This isn’t social currency.

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