Event Marketing Strategy: planning your conference or exhibition
By Danielle Stagg on 17 May 2013
Event marketing strategy: planning your conference or exhibition
By Danielle Stagg on 14 May 2013
Julia Start is the Marketing Director at events agency Bray Leino Events, part of the marketing agency group Bray Leino.
How to leverage conference marketing and exhibition strategy for your brand: Part ONE
Need to give your new-business strategy a kick? Got some budget for event marketing? Ironed your networking trousers and polished your comfortable shoes? Sounds like you’re ready to take on an industry exhibition.
Event marketing trends show large and small brands across B2B and B2C sectors, from oil and gas to fashion and retail, expending increasing amounts of time and effort on these large-scale networking jamborees; building stands, strategy, and industry profile.