So, your company has chosen to improve customer experience presenting your business online more efficiently. Whether it’s a website or an app, in recent years the knowledge and expertise of how to create better online products has evolved considerably and is now considered a science more than an art. But how do we go about selecting the right UX agency for us?
Agency search and selection
James Jesse Garrett, a User Experience designer awarded by Wired magazine, recently told Mashable that “it has been interesting to watch the evolution of user experience”. In the course of 10 years user experience has become an essential part of product strategy and one of the factors to attribute to this change, according to Garrett, is Apple’s success. The Cupertino company is, in essence, a UX company, “they imagine experiences and then work out what are the right technologies to leverage to create the experience they want to deliver” says Garrett.
