Webinars are one of the most effective tools to generate new leads and nurture existing ones.
Knowing how to write a B2B Marketing blog correctly can boost your credibility, build your brand and solidify your tone of voice as a thought leader. Like any skill, however, writing is a craft that takes time to get to grips with, and years to master. There are, however, some important points that we seem to see eluding a lot of B2B marketers to this day.
B2B Buyers Social Media, And Everything You Need To Know To Generate New Business Leads...
It’s pretty obvious that over the past few years, social media has increasingly become one of the main places that B2B buyers find resources, information on your business and how much you know about solving their pain points.
As we’ve said, most of the new business for your B2B work will come through the door from referrals and recommendations. But this doesn’t mean you should sit back and wait (sorry).
Many marketing folks we meet have tales of woe about how their B2B new business activity is ineffective or stop-start. As a result, growth is unpredictable, or any growth that occurs is organic – people call them, old clients come back, clients move and get their trusted old mates in.
If you are using or planning to use LinkedIn to drive your B2B marketing and awareness (and you really should be!), there are some basic rules that you need to follow. We’ve outlined them here so you can get more from the channel.
In the movie Field of Dreams, a mysterious voice tells Kevin Costner's character, "If you build it, he will come". If the 'he' is a business you're trying to get as a customer, that voice has basically just described B2B inbound marketing.
Untangling Inbound is part of a series exploring the basics of inbound marketing. In this, the first article in the series, we explore what you need to know when looking for an inbound marketing agency.
When it comes to a brand’s online presence - it’s made up of three factors: a website, potential (and repeat) customers and search engines. Along with a solid online presence - accurate, measurable analytics and data can depict a markets inbound successes and failures.
With many SME businesses reporting diminishing returns from their B2B lead generation efforts, the days where growth could be assured using trade shows, mailers and outbound calling are well and truly over.
According to HubSpot, 54% of B2B marketers believe that producing engaging B2B content is their biggest challenge. Quite obviously, due to the extreme wealth of knowledge that the internet offers, the competition is fierce: inbound marketers need to step-up their creative game when it comes to their marketing endeavors.
Inbound Marketing - the next frontier in law firm marketing?
Inbound marketing is a new way to market your law firm. Done right, it can blend perfectly with the other tactics commonly utilised in legal marketing such as newsletters, email, briefing and events - and greatly enhance their success.
B2B lead generation is the gathering of contact names, addresses, emails, and other details through the use of online and offline marketing and networking techniques. It is vital for service providing businesses, and equally important to retail and commerce companies that want a list of qualified targets that they can continue to market to.
The best thought leadership and B2B content marketing aimed at the marketing community is currently coming from marketing technology providers. Look at HubSpot, Eloqua, Google, Marketo, Adobe and SEO Moz if you don’t believe me.
Nurturing in-house talent in the business always pays but when it comes to lead generation, outsourcing yields over 40% more leads than doing it in-house.