Webinars are one of the most effective tools to generate new leads and nurture existing ones.
Five Reasons To Start Hosting Webinars
By Kristian Gough on September 2, 2019
How To Write a B2B Marketing Blog
By Jonathan Burns on September 11, 2018
Knowing how to write a B2B Marketing blog correctly can boost your credibility, build your brand and solidify your tone of voice as a thought leader. Like any skill, however, writing is a craft that takes time to get to grips with, and years to master. There are, however, some important points that we seem to see eluding a lot of B2B marketers to this day.
B2B Buyers Social Media - What Do You Need To Know?
By Jonathan Burns on August 6, 2018
B2B Buyers Social Media, And Everything You Need To Know To Generate New Business Leads...
It’s pretty obvious that over the past few years, social media has increasingly become one of the main places that B2B buyers find resources, information on your business and how much you know about solving their pain points.
5 tips for maximising your revenue from ‘organic’ B2B new business activity
By Jonathan Burns on June 21, 2018
As we’ve said, most of the new business for your B2B work will come through the door from referrals and recommendations. But this doesn’t mean you should sit back and wait (sorry).
Why doesn’t my B2B new business activity work?
By Jonathan Burns on June 21, 2018
Many marketing folks we meet have tales of woe about how their B2B new business activity is ineffective or stop-start. As a result, growth is unpredictable, or any growth that occurs is organic – people call them, old clients come back, clients move and get their trusted old mates in.
Using LinkedIn For Thought Leadership
By Jonathan Burns on June 19, 2018
You’ve probably seen enough “Thought Leaders” on LinkedIn to believe that almost anyone with a salesy tone of voice and some copy and paste skills can claim to be a bona-fide expert.
3 Golden Rules For Using LinkedIn For B2B Marketing
By Jonathan Burns on June 12, 2018
If you are using or planning to use LinkedIn to drive your B2B marketing and awareness (and you really should be!), there are some basic rules that you need to follow. We’ve outlined them here so you can get more from the channel.
Does GDPR Affect B2B Marketing?
By Jonathan Burns on May 23, 2018
People still aren’t sure what GDPR means or how it affects B2B marketing, and since that’s something we do very well, we thought we would clear it up once and for all
What is inbound marketing and why should B2B businesses care?
By Kristian Gough on August 27, 2017
In the movie Field of Dreams, a mysterious voice tells Kevin Costner's character, "If you build it, he will come". If the 'he' is a business you're trying to get as a customer, that voice has basically just described B2B inbound marketing.
Why growth-driven web design is essential for your B2B web design strategy
By Kristian Gough on August 25, 2017
Growth-driven design is the transition from traditional b2b web design projects that have a finite beginning and end, to an innovative approach of continuous design.
Untangling Inbound: What should you look for in an inbound marketing agency?
By Kristian Gough on August 15, 2017
Untangling Inbound is part of a series exploring the basics of inbound marketing. In this, the first article in the series, we explore what you need to know when looking for an inbound marketing agency.
CEOs: Inbound Marketing Metrics That You Should Be Measuring
By Kristian Gough on August 10, 2017
When it comes to a brand’s online presence - it’s made up of three factors: a website, potential (and repeat) customers and search engines. Along with a solid online presence - accurate, measurable analytics and data can depict a markets inbound successes and failures.
B2B Lead Generation Tips for SMEs: Why It Pays to Be Diverse
By Kristian Gough on August 4, 2017
With many SME businesses reporting diminishing returns from their B2B lead generation efforts, the days where growth could be assured using trade shows, mailers and outbound calling are well and truly over.
Inbound Alert: What’s Trending in B2B Content Marketing?
By Kristian Gough on July 20, 2017
According to HubSpot, 54% of B2B marketers believe that producing engaging B2B content is their biggest challenge. Quite obviously, due to the extreme wealth of knowledge that the internet offers, the competition is fierce: inbound marketers need to step-up their creative game when it comes to their marketing endeavors.
Using inbound marketing for law firms
By Kristian Gough on July 13, 2017
Inbound Marketing - the next frontier in law firm marketing?
Inbound marketing is a new way to market your law firm. Done right, it can blend perfectly with the other tactics commonly utilised in legal marketing such as newsletters, email, briefing and events - and greatly enhance their success.
What Is B2B Lead Generation?
By Kristian Gough on July 5, 2017
B2B lead generation is the gathering of contact names, addresses, emails, and other details through the use of online and offline marketing and networking techniques. It is vital for service providing businesses, and equally important to retail and commerce companies that want a list of qualified targets that they can continue to market to.
Agencies losing the B2B content marketing battle
By Kristian Gough on June 28, 2017
The best thought leadership and B2B content marketing aimed at the marketing community is currently coming from marketing technology providers. Look at HubSpot, Eloqua, Google, Marketo, Adobe and SEO Moz if you don’t believe me.
B2B marketing automation problems
By Kristian Gough on June 13, 2017
Benefits of Outsourcing B2B Lead Generation
By Kristian Gough on June 1, 2017
Nurturing in-house talent in the business always pays but when it comes to lead generation, outsourcing yields over 40% more leads than doing it in-house.