Our Blog

Five Reasons To Start Hosting Webinars

By Kristian Gough on September 2, 2019

Webinars are one of the most effective tools to generate new leads and nurture existing ones.

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How To Write a B2B Marketing Blog

By Jonathan Burns on September 11, 2018

Knowing how to write a B2B Marketing blog correctly can boost your credibility, build your brand and solidify your tone of voice as a thought leader. Like any skill, however, writing is a craft that takes time to get to grips with, and years to master. There are, however, some important points that we seem to see eluding a lot of B2B marketers to this day.

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B2B Buyers Social Media - What Do You Need To Know?

By Jonathan Burns on August 6, 2018

B2B Buyers Social Media, And Everything You Need To Know To Generate New Business Leads...

It’s pretty obvious that over the past few years, social media has increasingly become one of the main places that B2B buyers find resources, information on your business and how much you know about solving their pain points.

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5 tips for maximising your revenue from ‘organic’ B2B new business activity

By Jonathan Burns on June 21, 2018

As we’ve said, most of the new business for your B2B work will come through the door from referrals and recommendations. But this doesn’t mean you should sit back and wait (sorry).

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Why doesn’t my B2B new business activity work?

By Jonathan Burns on June 21, 2018

Many marketing folks we meet have tales of woe about how their B2B new business activity is ineffective or stop-start. As a result, growth is unpredictable, or any growth that occurs is organic – people call them, old clients come back, clients move and get their trusted old mates in.

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Using LinkedIn For Thought Leadership

By Jonathan Burns on June 19, 2018

You’ve probably seen enough “Thought Leaders” on LinkedIn to believe that almost anyone with a salesy tone of voice and some copy and paste skills can claim to be a bona-fide expert.

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3 Golden Rules For Using LinkedIn For B2B Marketing

By Jonathan Burns on June 12, 2018

If you are using or planning to use LinkedIn to drive your B2B marketing and awareness (and you really should be!), there are some basic rules that you need to follow. We’ve outlined them here so you can get more from the channel.

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Does GDPR Affect B2B Marketing?

By Jonathan Burns on May 23, 2018

People still aren’t sure what GDPR means or how it affects B2B marketing, and since that’s something we do very well, we thought we would clear it up once and for all .

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What is inbound marketing and why should B2B businesses care?

By Kristian Gough on August 27, 2017

In the movie Field of Dreams, a mysterious voice tells Kevin Costner's character, "If you build it, he will come". If the 'he' is a business you're trying to get as a customer, that voice has basically just described B2B inbound marketing.

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Why growth-driven web design is essential for your B2B web design strategy

By Kristian Gough on August 25, 2017

Growth-driven design is the transition from traditional b2b web design projects that have a finite beginning and end, to an innovative approach of continuous design.

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Untangling Inbound: What should you look for in an inbound marketing agency?

By Kristian Gough on August 15, 2017

Untangling Inbound is part of a series exploring the basics of inbound marketing. In this, the first article in the series, we explore what you need to know when looking for an inbound marketing agency.

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CEOs: Inbound Marketing Metrics That You Should Be Measuring

By Kristian Gough on August 10, 2017

When it comes to a brand’s online presence - it’s made up of three factors: a website, potential (and repeat) customers and search engines. Along with a solid online presence - accurate, measurable analytics and data can depict a markets inbound successes and failures.

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B2B Lead Generation Tips for SMEs: Why It Pays to Be Diverse

By Kristian Gough on August 4, 2017

With many SME businesses reporting diminishing returns from their B2B lead generation efforts, the days where growth could be assured using trade shows, mailers and outbound calling are well and truly over.

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Inbound vs Outbound Marketing

By Kristian Gough on July 27, 2017

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Inbound Alert: What’s Trending in B2B Content Marketing?

By Kristian Gough on July 20, 2017

According to HubSpot, 54% of B2B marketers believe that producing engaging B2B content is their biggest challenge. Quite obviously, due to the extreme wealth of knowledge that the internet offers, the competition is fierce: inbound marketers need to step-up their creative game when it comes to their marketing endeavors.

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Using inbound marketing for law firms

By Kristian Gough on July 13, 2017

Inbound Marketing - the next frontier in law firm marketing?

Inbound marketing is a new way to market your law firm. Done right, it can blend perfectly with the other tactics commonly utilised in legal marketing such as newsletters, email, briefing and events - and greatly enhance their success.

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What Is B2B Lead Generation?

By Kristian Gough on July 5, 2017

B2B lead generation is the gathering of contact names, addresses, emails, and other details through the use of online and offline marketing and networking techniques. It is vital for service providing businesses, and equally important to retail and commerce companies that want a list of qualified targets that they can continue to market to.

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Agencies losing the B2B content marketing battle

By Kristian Gough on June 28, 2017

The best thought leadership and B2B content marketing aimed at the marketing community is currently coming from marketing technology providers. Look at HubSpot, Eloqua, Google, Marketo, Adobe and SEO Moz if you don’t believe me.

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B2B marketing automation problems

By Kristian Gough on June 13, 2017

As B2B businesses look for clever, low cost ways to increase sales conversions and lead generation effort, marketing automation has grown into a serious business. Estimates I have seen value it at half a billion dollars with huge year on year growth, but there are a few marketing automation problems to be aware of.
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Benefits of Outsourcing B2B Lead Generation

By Kristian Gough on June 1, 2017

Nurturing in-house talent in the business always pays but when it comes to lead generation, outsourcing yields over 40% more leads than doing it in-house.

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