--- title: B2B Marketing Blog | Kristian Gough description: Download useful stuff or read articles we've written on B2B marketing topics we think will be of interest to you. --- # Our Blog [GET OUR BLOG UPDATES](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough#subscribe) # Our Blog [GET OUR BLOG UPDATES](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough#subscribe) ### Categories - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough#) ## Kristian Gough Recent Posts ![](https://www.incitemarketing.co.uk/hs-fs/hubfs/kristian_gough-edit.jpg?width=35&name=kristian_gough-edit.jpg) ## [ Five Reasons To Start Hosting Webinars](https://www.incitemarketing.co.uk/b2b-marketing-blog/five-reasons-to-start-hosting-webinars) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/Five%20Reasons%20Why%20Your%20Agency%20Should%20Start%20Using%20Webinars%20Today.png) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/five-reasons-to-start-hosting-webinars) Webinars are one of the most effective tools to generate new leads and nurture existing ones. Topics: [inbound marketing](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) [webinars](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/five-reasons-to-start-hosting-webinars) ## [ What is inbound marketing and why should B2B businesses care?](https://www.incitemarketing.co.uk/b2b-marketing-blog/what-is-inbound-marketing-and-why-should-b2b-businesses-care) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/New_Business/images/Blogs/inbound-marketinblog.jpg) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/what-is-inbound-marketing-and-why-should-b2b-businesses-care) In the movie *Field of Dreams*, a mysterious voice tells Kevin Costner's character, "If you build it, he will come". If the 'he' is a business you're trying to get as a customer, that voice has basically just described B2B inbound marketing. Topics: [inbound marketing](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/what-is-inbound-marketing-and-why-should-b2b-businesses-care) ## [ Why growth-driven web design is essential for your B2B web design strategy](https://www.incitemarketing.co.uk/b2b-marketing-blog/why-growth-driven-web-design-is-essential-for-your-b2b-web-design-strategy) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/Marketing/Fotolia_86552786_M-1024x614.jpg) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/why-growth-driven-web-design-is-essential-for-your-b2b-web-design-strategy) Growth-driven design is the transition from traditional b2b web design projects that have a finite beginning and end, to an innovative approach of continuous design. Topics: [inbound marketing](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/why-growth-driven-web-design-is-essential-for-your-b2b-web-design-strategy) ## [ Untangling Inbound: What should you look for in an inbound marketing agency?](https://www.incitemarketing.co.uk/b2b-marketing-blog/untangling-inbound-what-should-you-look-for-an-inbound-marketing-agency) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/Marketing/images/Untangling_Inbound_-_Part_1_-_Header.jpg) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/untangling-inbound-what-should-you-look-for-an-inbound-marketing-agency) *Untangling Inbound is part of a series exploring the basics of inbound marketing. In this, the first article in the series, we explore what you need to know when looking for an inbound marketing agency.* [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/untangling-inbound-what-should-you-look-for-an-inbound-marketing-agency) ## [ CEOs: Inbound Marketing Metrics That You Should Be Measuring](https://www.incitemarketing.co.uk/b2b-marketing-blog/ceos-inbound-marketing-metrics-that-you-should-be-measuring) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/New_Business/images/Blogs/social-media-touch.jpg?noresize) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/ceos-inbound-marketing-metrics-that-you-should-be-measuring) When it comes to a brand’s online presence - it’s made up of three factors: a website, potential (and repeat) customers and search engines. Along with a *solid *online presence - accurate, measurable analytics and data can depict a markets inbound successes and failures. [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/ceos-inbound-marketing-metrics-that-you-should-be-measuring) ## [ B2B Lead Generation Tips for SMEs: Why It Pays to Be Diverse](https://www.incitemarketing.co.uk/b2b-marketing-blog/b2b-lead-generation-tips-for-smes-why-it-pays-to-be-diverse) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/Marketing/images/lead_gen.png) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/b2b-lead-generation-tips-for-smes-why-it-pays-to-be-diverse) With many SME businesses reporting diminishing returns from their B2B lead generation efforts, the days where growth could be assured using trade shows, mailers and outbound calling are well and truly over. [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/b2b-lead-generation-tips-for-smes-why-it-pays-to-be-diverse) ## [ Inbound vs Outbound Marketing](https://www.incitemarketing.co.uk/b2b-marketing-blog/inbound-vs-outbound-marketing) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/Marketing/images/beer-crisps.jpg) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/inbound-vs-outbound-marketing) [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/inbound-vs-outbound-marketing) ## [ Inbound Alert: What’s Trending in B2B Content Marketing?](https://www.incitemarketing.co.uk/b2b-marketing-blog/inbound-alert-whats-trending-in-b2b-content-marketing) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/New_Business/images/Blogs/inbound-alert-crop.jpg) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/inbound-alert-whats-trending-in-b2b-content-marketing) According to HubSpot, 54% of B2B marketers believe that producing engaging B2B content is their biggest challenge. Quite obviously, due to the extreme wealth of knowledge that the internet offers, the competition is fierce: inbound marketers need to step-up their creative game when it comes to their marketing endeavors. [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/inbound-alert-whats-trending-in-b2b-content-marketing) ## [ Using inbound marketing for law firms](https://www.incitemarketing.co.uk/b2b-marketing-blog/using-inbound-marketing-for-law-firms) By [Kristian Gough](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough) [![](https://www.incitemarketing.co.uk/hubfs/Marketing/images/gavel.jpg) ](https://www.incitemarketing.co.uk/b2b-marketing-blog/using-inbound-marketing-for-law-firms) ### Inbound Marketing - the next frontier in law firm marketing? Inbound marketing is a new way to market your law firm. Done right, it can blend perfectly with the other tactics commonly utilised in legal marketing such as newsletters, email, briefing and events - and greatly enhance their success. [Continue Reading ](https://www.incitemarketing.co.uk/b2b-marketing-blog/using-inbound-marketing-for-law-firms) [All posts](https://www.incitemarketing.co.uk/b2b-marketing-blog/all) [Next **](https://www.incitemarketing.co.uk/b2b-marketing-blog/author/kristian-gough/page/2) ### Subscribe to Email Updates ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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