B2B lead generation is the gathering of contact names, addresses, emails, and other details through the use of online and offline marketing and networking techniques. It is vital for service providing businesses, and equally important to retail and commerce companies that want a list of qualified targets that they can continue to market to.
Kristian Gough Recent Posts
Agencies losing the B2B content marketing battle
The best thought leadership and B2B content marketing aimed at the marketing community is currently coming from marketing technology providers. Look at HubSpot, Eloqua, Google, Marketo, Adobe and SEO Moz if you don’t believe me.
B2B marketing automation problems
As B2B businesses look for clever, low cost ways to increase sales conversions and lead generation effort, marketing automation has grown into a serious business. Estimates I have seen value it at half a billion dollars with huge year on year growth, but there are a few marketing automation problems to be aware of.
Benefits of Outsourcing B2B Lead Generation
Nurturing in-house talent in the business always pays but when it comes to lead generation, outsourcing yields over 40% more leads than doing it in-house.
