Growth-driven design is the transition from traditional b2b web design projects that have a finite beginning and end, to an innovative approach of continuous design.

Untangling Inbound is part of a series exploring the basics of inbound marketing. In this, the first article in the series, we explore what you need to know when looking for an inbound marketing agency.

When it comes to a brand’s online presence - it’s made up of three factors: a website, potential (and repeat) customers and search engines. Along with a solid online presence - accurate, measurable analytics and data can depict a markets inbound successes and failures.

With many SME businesses reporting diminishing returns from their B2B lead generation efforts, the days where growth could be assured using trade shows, mailers and outbound calling are well and truly over.

According to HubSpot, 54% of B2B marketers believe that producing engaging B2B content is their biggest challenge. Quite obviously, due to the extreme wealth of knowledge that the internet offers, the competition is fierce: inbound marketers need to step-up their creative game when it comes to their marketing endeavors.

Inbound Marketing - the next frontier in law firm marketing?

Inbound marketing is a new way to market your law firm. Done right, it can blend perfectly with the other tactics commonly utilised in legal marketing such as newsletters, email, briefing and events - and greatly enhance their success.

B2B lead generation is the gathering of contact names, addresses, emails, and other details through the use of online and offline marketing and networking techniques. It is vital for service providing businesses, and equally important to retail and commerce companies that want a list of qualified targets that they can continue to market to.

The best thought leadership and B2B content marketing aimed at the marketing community is currently coming from marketing technology providers. Look at HubSpot, Eloqua, Google, Marketo, Adobe and SEO Moz if you don’t believe me.