As B2B businesses look for clever, low cost ways to increase sales conversions and lead generation effort, marketing automation has grown into a serious business. Estimates I have seen value it at half a billion dollars with huge year on year growth, but there are a few marketing automation problems to be aware of.
Benefits of Outsourcing B2B Lead Generation
Nurturing in-house talent in the business always pays but when it comes to lead generation, outsourcing yields over 40% more leads than doing it in-house.
