At times, we get calls for help from client-side marketers who have grown frustrated by hotshot agencies which won’t answer their calls or emails during the agency search and selection process. These client-side marketers will have started out by consulting the various agency award show winner listings when making up their agency shortlist, become enthusiastic about 5-10 of the regularly applauded firms and then subsequently have made contact only to then be disappointed when the award-winning firm(s) went silent.
