---
title: Marketing Blog | Marketing Automation
description: Marketing Automation | The FindGood marketing blog gives the agency perspective on marketing trends.
---

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## [ A beginner’s guide to marketing automation](https://www.incitemarketing.co.uk/marketing-blog/bid/320832/A-beginner-s-guide-to-marketing-automation)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 25 July 2013

[![](https://www.incitemarketing.co.uk/hs-fs/file-236798965-jpg/images/fotolia_50444287_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/320832/A-beginner-s-guide-to-marketing-automation)

## Businesses that use marketing automation to nurture prospects are recording over a 450% increase in qualified leads, says Garry Davis of Digital Marketing Agency, [Grow Online Marketing](http://www.growonlinemarketing.co.uk/), specialists in Marketing Automation. Here he tells you all you need to know.

Marketing automation can bring a host of significant benefits to organisations keen to target their marketing more accurately – but too many companies don’t yet know about this exciting new technology.

## **What is the definition of marketing automation?**

Marketing automation is a term for software that is used to capture the data of the people who interact with your brand online and then nurtures those leads until they are ready to be converted into sales.

The way marketing automation software works is to record the email addresses of everybody who fills out a form on your website and then by ‘tagging’ all their other activity, from the pages they look at on your website through to their engagement with your social media profiles. Using this technology, marketing automation software can build a more comprehensive picture than ever before of how people interact with your brand. It’s the next step that makes marketing automation software so exciting, however, because it sends follow-up content to those leads based on their individual habits.

***For example:** a travel agency sends an email to its database containing a pdf attachment of its latest brochure. Joe Smith is one of the recipients and clicks through to open the brochure. He’s interested in holidays in Greece, so he goes straight to that page. He has previously visited the travel agency’s Facebook page. The software has tracked all of this, and is able to send him automatic follow-up messages containing offers on holidays in Greece, and incentives to become a fan on Facebook. The travel agency is communicating with Joe based on his actions and preferences, thus achieving a unique balance between inbound and outbound marketing.*

Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [Marketing Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency) [Marketing Automation](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-automation) 

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/320832/A-beginner-s-guide-to-marketing-automation)

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