Channel Marketing Definition: The management of the routes or 'channels' your product takes to reach its end consumer, and the cultivating of the relationships these journeys entail in order to maximise your sales and brand awareness.
There has never been a more critical time for brands to engage their channel partners as effectively as possible. A long time seen as the ‘poor relation’ within the marketing mix, Channel Marketing is now proving itself as an essential element in a brand’s journey.
