Marketing Agencies, Marketing Agencies, where for art thou Marketing Agencies?
Do you know what your prospective client marketers are thinking? Do your assumptions match up with what they're looking for?
For example, these stats show nearly three quarters of client-side marketers think marketing agencies talk too much about themselves first. Further, while 59% of marketing agencies think referrals are the best way of attracting new business, 58% of client-side marketers actually first hear of an agency via the agency themselves.
Clearly, when it comes to the Agency Search and Selection Process, there seems to be some disparity between what agencies are delivering and what is expected.
So, have you got it right?
