Back in 2000-01, I was working agency-side and just about every new brief was for a website pitch. At the time, we’d go into the client’s offices (or invite them into ours) and discuss our methodology for developing a great website, gather their brief, show them relevant examples of our work for others and provide a proposal and estimate thereafter. As ours was a small boutique creative agency and the average site build was less than $30,000, this was most often adequate to win the website pitch.
Now, in 2012, things have changed–obviously. As surfers today, our online behaviour patterns are ingrained and we now have access to much more sophisticated analytical tools to assess user’s actions. So then, why do so many small, boutique digital and integrated agencies still pitch in much the same way?
