Are you one of the advertising or marketing agencies whose Adwords dashboard has been cluttered with notifications of the impending Google update?
Perhaps some of the 6 million already upgraded legacy campaigns (equating to almost 75% of all active campaigns) belonged to your advertising or marketing agency.
So then, when Senior Vice President-Ads & Commerce of Google, Sridhar Ramaswamys, announced on Monday that rather than being released in one hit the updates would in fact 'be gradually completed over several weeks', you were a little... perplexed.
As we were we.
Google say the update will make it easier for digital advertising execs and marketing agencies to reach audiences through the use of improved search variables. This will either simplify life for the avergae Joe Digital Marketing Agency and allow them to boost clients' business... or it will make the process more complicated.
What we want from you
We're really keen on having forward-thinking agency bods comment on the Adwords Update, which is why we'll be soon posting the opinions of several leading digital marketing agencies to see what they think about the updates and how it will change the digital marketing landscape.
