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The Surprising Marketing Job Titles for the Future

19 February 2013

What are the marketing job titles of the future? This recent piece in Forbes looks at just that.

Penned by Scott Redick, Director of Strategy at independent advertising agency, Heat, the article focuses on the surprising skills your HR department will soon be hunting for and the marketing job titles your business you may be overlooking.

From deciphering data to keeping on top of content, the digital revolution is forcing businesses to re-think the skillsets that will be in demand within the next few years. So, is there a Head of Communities hiding in your midst? Are you prepared for the algorthym experts that will transform your business processes?

Marketing job titles

Data wizards and statisticians wanted

Data is going to play a major role in consumer engagement. As touchpoints multiply companies will need staff that can help them categorise insights gleaned and turn them into viable new business opportunities. In particular, how we group consumers will be dramatically transformed thanks to innovative Tech Experts, Anthropologists and Algorithm Artistes.

Content is King

It’s a phrase you’ll be getting even more familiar with over the coming months but today’s interns could hold the key to tomorrow successes. Content Archivists who can track creative output will become central to comms strategies, providing insight into what is and isn’t working as well as monitoring identity. Further, as digital slowly eclipses offline, Communities Managers will play a vital role at supervising all social engagement and will be propelled to the top of the business hierarchy.

Digital experts making a difference

From tracking movements on touch-screens and optimising web-apps, the tiniest detail can go a long way in improving on-site experience or ensuring high conversion rates. From cognitive science and interaction design to kinesthesiology we won’t have to make long for futuristic apps of films like Minority Report to be the norm. Companies will need to keep up to date to avoid falling behind.

Keeping it human

It’s likely we’ll be seeing changes in legislation over the next few years that encourage CSR to become even more important to brand identity. Potentially entire departments could be dedicated to sustainably projects or, in the words of article author, Scott Redick, ‘to make sure all of those client lunches are getting composted’!

Do you think anything’s been missed? Perhaps somebody in your office is transforming the way you work. Let us know!

Danielle Stagg

Written by Danielle Stagg