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Danielle Stagg


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On-boarding Your New Marketing Agency: The Relationship Set-up

By Danielle Stagg on 4 April 2014

So, you’ve selected a marketing agency! After navigating through the chemistry checks and seeing your decade’s fill of Powerpoint inside two weeks, you’ve finally arrived at a decision. Champagne! Take a breath…and let the real work begin

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Creative B2B marketing communications tools

By Danielle Stagg on 2 April 2014

Anton Pace, Client Services Director at London-based marketing agency, Clinic, is of the opinion that B2B marketing communications don't have to be dull- and that B2B marketers like things to be pretty too

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A PR agency's top tips for managing an online PR crisis

By Danielle Stagg on 27 March 2014

Ronelle Bester, Managing Director, of South Africa-based PR agency, Red Ribbon Communications explains how to respond and contain an online PR nightmare

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Pitch Nightmares: One PR agency dishes the dirt

By Danielle Stagg on 26 March 2014

Felicity Read, Managing Director of PR Agency, Leapfrog PR shares her pitch nightmares – and how agencies and clients alike can avoid them

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UX agency search and selection- a marketer's guide

By Danielle Stagg on 20 March 2014

So, your company has chosen to improve customer experience presenting your business online more efficiently. But how do you go about selecting the right UX agency, asks Nicholas Del Conte, of digital marketing agency Digital White.

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Prize sourcing: more than a marketing agency trend

By Danielle Stagg on 19 March 2014

We’re talking prize sourcing with Simone Moretta, co-founder and new business director of IMS, a boutique marketing agency, incentive and prize promotion specialist

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Agency search and selection: PR Agencies for Start-ups

By Danielle Stagg on 14 March 2014

Here, Cordy Griffiths, UK General Manager for PR agency, Ballou PR, which specialises in technology start-ups, shares his insights on finding the right agency

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Marketing agency search, selection: why it's just a dating game

By Danielle Stagg on 11 March 2014

Can you ever really completely rationalise the process of finding the right marketing agency? Dudley Masters, Account Director of marketing agency, Acumen Marketing Communications tries to make sense of it all, looking at the similarities between agency search and selection and dating.

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Are hotshot marketing agencies worth the hype?

By Danielle Stagg on 5 March 2014

We get calls for help from client-side marketers who have grown frustrated by hotshot marketing agencies that won’t answer their calls or emails during the agency search and selection process.

So, why do hotshot firms behave in this way?

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Hey marketing agencies! Here's how to give a perfect pitch

By Danielle Stagg on 27 February 2014

We know that landing the pitch can be a cause for celebration in itself but there are many tools and tricks any marketing agency (or client) can use to strengthen their position and ensure they deliver the best meeting possible. With this in mind, we’ve put together our list of top tips

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