A good marketing agency will use all the tools available to them. One media platform can often support another, which is why few PR agencies or marketing agencies overlook the enormity of social media and the power it has to lift campaigns and boost ROI.
It's difficult to fathom the fact that Twitter has been filling our screens and shaping our social sphere for 7 years. In that time 170 billion tweets have been posted by over 200m monthly active users. It's hard to gauge the success of one platform alone, yet these stats go some way:
- Users spend 170 minutes on the site on average each month
- 208 is the average number of followers
- 63% of brands use multiple Twitter accounts
- 80% of all users access Twitter via a mobile device
- There are projected to be 20 million fake Twitter accounts
- There are 40 million Vine users and 5 Vines tweeted per second
- 1 x 24 hour promoted tweet = 200k
And how can you or your marketing agency boost Twitter interaction?
Less is more: According to this infographic, it seems the more you tweet each day, the less engaged your fans are likely to be
Get multi-media: Tweets that contain images or photos receive twice as much engagement.
Got a twitter queries, tweet our twitter lot now, @wefindgood
