--- title: Top tips for choosing your Social Media Consultant­­­­ description: As with the dating world, there are always key characteristics to look for. These will boost the chance of a positive and successful match and increa --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/bid/226405/Top-tips-for-choosing-your-Social-Media-Consultant#) ## Top tips for choosing your Social Media Consultant­­­­ 3 April 2012 [![Share on Facebook](https://www.incitemarketing.co.uk/hs-fs/hubfs/INCITE%20IMAGES/social%20sharing%20icons/new/facebook_colour@2x.png?noresize&width=24&name=facebook_colour@2x.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F226405%2FTop-tips-for-choosing-your-Social-Media-Consultant%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.incitemarketing.co.uk/hs-fs/hubfs/INCITE%20IMAGES/social%20sharing%20icons/new/LinkedIn_green@2x.png?noresize&width=24&name=LinkedIn_green@2x.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F226405%2FTop-tips-for-choosing-your-Social-Media-Consultant%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.incitemarketing.co.uk/hs-fs/hubfs/INCITE%20IMAGES/social%20sharing%20icons/new/Twitter_orange%20copy@2x.png?noresize&width=24&name=Twitter_orange%20copy@2x.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F226405%2FTop-tips-for-choosing-your-Social-Media-Consultant%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F226405%2FTop-tips-for-choosing-your-Social-Media-Consultant%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Top%20tips%20for%20choosing%20your%20Social%20Media%20Consultant%C2%AD%C2%AD%C2%AD%C2%AD) As with the dating world, there are always key characteristics to look for. These will boost the chance of a positive and successful match and increase your ROI. **Social firms should:** - Be technical, but also grounded in marketing and brand strategy. - Understand that they must reach both influencers and key target audiences with your messages. - Be open to (and perhaps champion) the idea of eventually transitioning their social media efforts to a client’s internal team. Many believe that it’s best to have internal client-side employees communicating on behalf of the brand. So, clients will sometimes wish to have a plan to transition the efforts and train or hire internal staff from the onset. - Ask questions about your corporate preferences and ‘personality’. For instance: will you be completely transparent and willingly allow (if not encourage) employees to tweet about your firm? Or will you ask that they leave tweeting to your corporate team? - Advise you in developing a plan to respond to any negative comments before launching a campaign. - Honestly assess if your target audiences and/or influencers will be effectively reached via social media. - Measure a campaign’s success. Sentiment and share of voice are commonly used as metrics for social campaigns, but a willingness to develop a measurement plan based on ROI and sales is best practice. [We’ve found this article to be a great resource…](http://www.zzoommedia.com/2011/05/10-questions-to-ask-your-social-marketing-consultant/)Which questions would you recommend that clients ask of prospective social media consultants? Topics: [selecting the best agency](https://www.incitemarketing.co.uk/marketing-blog/topic/selecting-the-best-agency) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [questions for social media agencies](https://www.incitemarketing.co.uk/marketing-blog/topic/questions-for-social-media-agencies) ![Danielle Stagg](https://app.hubspot.com/settings/avatar/eff1231c9f9e37c49ec1101586f32e8c) #### Written by [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) Previous Post [Measuring Mobile Campaigns](https://www.incitemarketing.co.uk/marketing-blog/bid/226403/Measuring-Mobile-Campaigns) Next Post [Understanding the agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/bid/226406/Understanding-the-agency-pitch-process) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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