A top 20 UK creative agency with over 350 people across 5 national offices… that started in a field in Devon. The year was 1974. Two London admen moved to North Devon to start a creative agency, but what to call this glittering enterprise? Like all great men they looked to someone else for inspiration. Their wives, who donated their maiden names. And Bray Leino was born.

And we’ve spent the last four decades zagging while others zig. We believe that only work that truly cuts through will get commercial results for our Clients. It’s how we’ve built a truly integrated agency with buckets of ability and agility. It’s how we help our Clients steal a march on change and why they stay with us more than 4 times longer than the industry average.

What makes our creative agency unique or different?

Our exceptionally flexible attitude, channel neutral approach, our challenger brand history & commercial focus.

A recent bit of work that you are proud of.

We have recently launched the new post office travel app - we are so proud of the end result.

At its heart the App provides a useful way for customers to make travel money conversions and by doing so increase the awareness of their travel products, drive branch footfall and reinforce their multi-channel credentials. The digital team started by looking at competitor travel money apps, which were consistently proven as complex and impractical; lots of detailed graphs, decimal numbers and offering a typical financial services type experience. Our premise was to deliver simplicity amongst the complexity of travel money and foreign exchange.

As a result the Post Office app is a beautifully simple, useful and useable way for users to make travel money currency conversions.  It has been designed entirely around the context in which users will most likely be using a travel money app – operating it in one hand using one thumb, with partial attention, while on the move and with differing levels of connectivity when roaming abroad.

The app also allows the Post Office to gain valuable data and insights from holiday makers via their usage of the app.  This data will be used to improve further travel product and service offerings, as well as improvements in future releases of the app.

For efficiency the app is built from a single code base across both iOS and Android versions and also contains a number of accessibility features.  It is available to download now from the App Store and Google Play.

A Pitching/chemistry meeting horror story?

The worst ones are those where you are invited to attend a chemistry meetings at incumbent agency where the agenda ends up being completely different from the one that was agreed earlier. Typically, a new stakeholder or a senior director arrives on the day of the meeting with a different perspective or set of needs.

Where do you see the future of agencies?

Building brands by communicating a purpose and by delivering multiple ideas and experiences, rather than a single message. Treating consumers as communities. Speed of thinking and execution will be even more critical to Clients seeking support from us.

If our creative agency was an animal what would it be and why?

A honey badger (thick skin and ferocious defensive abilities!)

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