Mistrust and miscommunication between sales and marketing can act like an anchor on your company’s growth rate.
Organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010, according to a study by the Aberdeen Group. By contrast, companies with poor alignment saw revenues decline by 4%.
In this ebook by Incite you can expect all the answers to your questions about how to make your sales and marketing teams work together. Just a few of the topics covered include:
Sales and marketing teams have often had a fractious relationship. It is vital to get the most from your marketing budget to mend this rift and maintain the unity. This is best achieved using a strategic approach.
By implementing a framework of data-driven tools and practices to help both teams work better together. Our ebook will show you how to unify your sales and marketing teams.
Our ebook will show you how to unify your sales and marketing teams.