HOW TO CREATE BUYER PERSONAS FOR YOUR BUSINESS

Buyer personas can be a really useful tool that will allow you help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

We give some expert advice on buyer personas including info on:

• Defining buyer personas
• Negative Personas
• Persona examples
• Persona usage
• Templates

Make sure your business has its ideal customers in mind when marketing by using incite’s simple, intuitive guide.