If you haven’t heard of the GDPR, I’m not sure where you’ve been for the past year. Almost every company with a content outlet has had something to say.
There’s been a lot of scaremongering over the last few months when it comes to the GDPR and B2B marketing. Especially when it comes to our precious, precious email lists. Unfortunately, GDPR is here to stay, but there isn’t as much change as you might think, especially when it comes to B2B Emails.
Incite have actually created a helpful guide covering the what, where, when, why and who of the GDPR, making sure you’re fully informed of the whole process for the future. Have a look at it here.