--- title: Marketing Blog | PR agency trends description: PR agency trends | The FindGood marketing blog gives the agency perspective on marketing trends. --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-trends#) ## [ How to use brand storytelling - advice from PR agencies](https://www.incitemarketing.co.uk/marketing-blog/bid/338380/How-to-use-brand-storytelling-advice-from-PR-agencies) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 2 October 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-322382018-jpg/images/fotolia_43753247_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/338380/How-to-use-brand-storytelling-advice-from-PR-agencies) # As the web of marketing agency disciplines slowly knits together, PR agencies are turning to storytelling to create brand identity. # But there's a big difference between storytelling and spin, says Senior Consultant at [Cherish PR](http://www.cherishpr.com/), Julie Thompson-Dredge. As consumers and people who consume media become ever better at spotting a ‘blatant pitch’ or plug, marketing agencies and PR people have had to become cleverer at telling stories. ### **Know your buzzwords** Storytelling is very different from fabrication though. It’s often thought to be a subtle synonym for that much-maligned PR phrase, spin, but in fact a good PR agency will view storytelling as using a real-life trend or story to set a client’s product or service in a cultural context. It’s a way of making a brand relevant and authentic – which is the only way a journalist worth his or her salt is going to cover you. At Cherish PR, we’ve told the story of erotic writing through erotic writing workshops we’ve held for journalists for our client Mills & Boon. A 150 year old romance brand, brought up to date, we tell the story of the history of erotica up to the modern day. This has resulted in first person articles by journalists which told a story, and brought the brand bang up to date. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [PR Agencies](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agencies) [PR agency trends](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-trends) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/338380/How-to-use-brand-storytelling-advice-from-PR-agencies) ## [ Marketing agency trends: half of businesses reluctant to use SM](https://www.incitemarketing.co.uk/marketing-blog/bid/337161/Marketing-agency-trends-half-of-businesses-reluctant-to-use-SM) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 25 September 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-316030271-jpg/images/fotolia_54906336_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/337161/Marketing-agency-trends-half-of-businesses-reluctant-to-use-SM) # Some marketing agency trends are more surprising than others. Last year the IAB posted some research that stated only 55% of businesses had adapted their business strategy to include social media. What do the PR agencies have to say? Gemma Farmer, from [Neo PR](http://www.neopr.co.uk/) tells all. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [PR Agencies](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agencies) [PR agency trends](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-trends) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/337161/Marketing-agency-trends-half-of-businesses-reluctant-to-use-SM) [All posts](https://www.incitemarketing.co.uk/marketing-blog/all) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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