---
title: Marketing Blog | marketing company
description: marketing company | The FindGood marketing blog gives the agency perspective on marketing trends.
---

# Our Blog

### Subscribe to Email Updates

### Blog Topics

- [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing)
- [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing)
- [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin)
- [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy)
- [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging)
- [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr)
- [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership)
- [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth)
- [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound)
- [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth)
- [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars)

[see all](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-company#)

## [ Is Marketing Dead? The Marketing Agency today](https://www.incitemarketing.co.uk/marketing-blog/bid/226420/Is-Marketing-Dead-The-Marketing-Agency-today)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 27 June 2013

[![](https://www.incitemarketing.co.uk/hs-fs/file-207283213-jpg/images/fotolia_47982374_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/226420/Is-Marketing-Dead-The-Marketing-Agency-today)

We were digging around the back catalogues the other day and found this arther provacative article, which made our eyebrows, and we're sure those of marketing agencies everywhere, raise a few inches. Kevin Roberts of Advertising Agency Saatchi & Saatchi makes four big claims in his article entitled [‘Marketing is dead’](http://www.thedrum.co.uk/news/2012/04/25/marketing-dead-says-saatchi-saatchi-ceo). These are:

1. Strategy is dead
2. Management is dead
3. The big idea is dead
4. Marketing as we know [it] is dead

It's quite a statement, but reading further, we find ourseves agreeing with Roberts’ support points. Cynically, however, we suppose, in true Saatchi style, his headline points were meant to provoke. The social movement has changed the face of marketing and of the marketing agency. As did the internet. TV. Radio. Moveable type, etc.

If Roberts’ goal was to shock and generate discussion around the change that the industry is experiencing; he succeeded.

But, it’s our view that brands will continue to engage with audiences in order to drive sales and as the industry fragments further, moving from one to many communications toward one to one interactions, the role of the marketing agency and advertising agency will become more important. While the current marketing landscape and social tools allow the top 10% of brands and products to generate organic awareness and interest, this won’t be the case for the majority of firms and products. Most will still look to specialist firms to save themselves the learning curve of implementing full marketing programmes internally.

What do you think? Is marketing dead? How do you think the role of the marketing agency change in the years to come?

Topics: [Advertising Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/advertising-agency) [it marketing agency](https://www.incitemarketing.co.uk/marketing-blog/topic/it-marketing-agency) [marketing company](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-company) [pr agency](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency) [website design in london](https://www.incitemarketing.co.uk/marketing-blog/topic/website-design-in-london) 

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226420/Is-Marketing-Dead-The-Marketing-Agency-today)

[All posts](https://www.incitemarketing.co.uk/marketing-blog/all)

![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg)

 The Factory, 2 Acre Road  
Kingston Upon Thames, Surrey.  
KT2 6EF

[info@incitemarketing.co.uk](mailto:info@incitemarketing.co.uk)  
[+44 208 247 1850](tel:+44%20208%20247%201850)

### Follow us

- [![Twitter](https://www.incitemarketing.co.uk/hubfs/redesign%20new%20files/TWITTER-inc.png)](https://twitter.com/incitesinsight)
- [![LinkedIn](https://www.incitemarketing.co.uk/hubfs/redesign%20new%20files/linkedin-inc.png)](https://www.linkedin.com/company/11262404/)
- [![RRS](https://www.incitemarketing.co.uk/hubfs/redesign%20new%20files/RSS-inc.png)](https://www.incitemarketing.co.uk/b2b-marketing-blog/rss.xml)

![](https://www.incitemarketing.co.uk/hs-fs/hubfs/partners-hubspot-1_bg.jpg?width=130&height=56&name=partners-hubspot-1_bg.jpg) ![](https://www.incitemarketing.co.uk/hs-fs/hubfs/partners-google_bg.png?width=130&height=56&name=partners-google_bg.png)

### Contact Us

[**](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-company#)