--- title: Marketing Blog | Ad agency selection description: Ad agency selection | The FindGood marketing blog gives the agency perspective on marketing trends. --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection/page/1#) ## [ Hey marketing agencies! Here's how to give a perfect pitch](https://www.incitemarketing.co.uk/marketing-blog/bid/226463/Hey-marketing-agencies-Here-s-how-to-give-a-perfect-pitch) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 27 February 2014 [![](https://www.incitemarketing.co.uk/hs-fs/file-548089933-jpg/images/fotolia_54749999_xs.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/226463/Hey-marketing-agencies-Here-s-how-to-give-a-perfect-pitch) ## We know that landing the pitch can be a cause for celebration in itself but there are many tools and tricks any marketing agency (or client) can use to strengthen their position and ensure they deliver the best meeting possible. With this in mind, we’ve put together our list of top tips Topics: [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226463/Hey-marketing-agencies-Here-s-how-to-give-a-perfect-pitch) ## [ What makes a good marketing agency?](https://www.incitemarketing.co.uk/marketing-blog/bid/226466/What-makes-a-good-marketing-agency) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 10 July 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-221137513-jpg/images/fotolia_50868262_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/226466/What-makes-a-good-marketing-agency) # Just about every day, someone asks us how we judge a marketing agency's relative quality and appropriateness to client briefs. Topics: [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226466/What-makes-a-good-marketing-agency) ## [ Advertising and comms agency selection: pros and cons](https://www.incitemarketing.co.uk/marketing-blog/bid/265710/Advertising-and-comms-agency-selection-pros-and-cons) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 23 April 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-30226026-jpg/images/advertising_agencies-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/265710/Advertising-and-comms-agency-selection-pros-and-cons) ## Are you selecting an agency? Many regional corporates (large and small) choose large advertising network agencies, but are they the best choice? Topics: [Advertising Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/advertising-agency) [Agency Search and Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-search-and-selection) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [Advertising](https://www.incitemarketing.co.uk/marketing-blog/topic/advertising) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/265710/Advertising-and-comms-agency-selection-pros-and-cons) ## [ FindGood: We’re Agency Search Consultants](https://www.incitemarketing.co.uk/marketing-blog/bid/226481/FindGood-We-re-Agency-Search-Consultants) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 11 December 2012 Like most firms, every day, we answer the question ‘Who are you; what do you do; what makes you different?’ And, of course, we have our elevator pitch prepped and ready to go. But, it always comes out slightly differently depending on who is speaking, whom they’re speaking to and what else is our minds. I suppose we have this in common with most other companies around. So, just in case you were wondering and have landed on this page: Topics: [selecting the best agency](https://www.incitemarketing.co.uk/marketing-blog/topic/selecting-the-best-agency) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226481/FindGood-We-re-Agency-Search-Consultants) ## [ Marketing Procurement: Agency Search and Selection](https://www.incitemarketing.co.uk/marketing-blog/bid/226474/Marketing-Procurement-Agency-Search-and-Selection) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 12 November 2012 The typical marketing procurement manager within a big, global corporation faces many challenges. And in speaking with them, we’re regularly reminded of how tough their job can be. So, our aim here is to take a bit of a journey in their shoes. Taking a step back for those unfamiliar, marketing procurement professionals work within large corporate firms. These individuals, if working for a firm which adopts an agency roster, may manage the selection of marketing and communications agencies full time. However, other marketing procurement professionals arent afforded the luxury of focus. Instead, they may be sourcing an accountancy firm one day (or worse, toilet roll!) and a marketing agency the next. So, the primary challenge of non-dedicated marketing procurement folks is lack of focus. And this lack of focus means that in many cases, procurers will have to start fresh in re-educating themselves on the industry whenever a new firm or agency network is required, as selection may occur just once ever three or more years. Of course, they’ll have their network of internal marketers’ ears whenever they need help or advice, but it can be a lonely world as they are in some cases feared (if not unpopular) amongst agency management. Topics: [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [Marketing procurement](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-procurement) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226474/Marketing-Procurement-Agency-Search-and-Selection) ## [ Agency Pitch Process: Is Asking Questions A Good Move?](https://www.incitemarketing.co.uk/marketing-blog/bid/226472/Agency-Pitch-Process-Is-Asking-Questions-A-Good-Move) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 6 November 2012 There’s an old, trite saying which goes ‘there’s no such thing as a silly question’. However, in the case of the agency pitch process, I beg to differ. Questions, which drive a discussion forward are well appreciated by everyone, of course, but other questions which show ignorance are obviously best avoided. As an agency intermediary, we chat with clients and marketing agencies daily in an effort to properly match firms to appropriate briefs. So, it’s not at all strange for us to be the conduit for questions and answers. Many of those questions are worthwhile and important. But, sadly, others are time-wasters and hurt rather than help the agency’s impression in the eyes of the client contact. Topics: [selecting the best agency](https://www.incitemarketing.co.uk/marketing-blog/topic/selecting-the-best-agency) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [agency pitch tips](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-tips) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226472/Agency-Pitch-Process-Is-Asking-Questions-A-Good-Move) ## [ Start with the Business Problem](https://www.incitemarketing.co.uk/marketing-blog/bid/226471/Start-with-the-Business-Problem) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 30 October 2012 Too often today, project briefs start with prescribing a solution. ’Mobile application to connect with youth’, ‘in-store graphics and POP display appropriate for high-traffic retail outlets’….the list goes on and on. So, we can’t help but ask ourselves who has their eye on solving the Business Problem? In the old days, clients would sign up with an agency they trust and give them a bit of money to think about achieving their business objectives. The agency would go off and spend the time their clients’ funds allowed figuring out how to achieve the business objectives while spending as little as possible (keeping the remaining funds for themselves as profit). The model certainly had its flaws. But, it allowed agencies to think and kept them aligned toward achieving business objectives. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226471/Start-with-the-Business-Problem) ## [ Full Disclosure Is the Best Policy During Pitch](https://www.incitemarketing.co.uk/marketing-blog/bid/226470/Full-Disclosure-Is-the-Best-Policy-During-Pitch) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 23 October 2012 As a first step, we often receive briefs from client-side marketers with a couple key problems: Topics: [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226470/Full-Disclosure-Is-the-Best-Policy-During-Pitch) ## [ Encouraging Marketing Agencies to ‘Play Fair’](https://www.incitemarketing.co.uk/marketing-blog/bid/226459/Encouraging-Marketing-Agencies-to-Play-Fair) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 11 September 2012 Imagine…you’re one of 4 children. You’re constantly on edge because your mom or dad continually compare and contrast what you do over and above your siblings (and vice versa). Their expressed love, approval and financial support depends wholly on how you’re perceived within the family. Would you ‘play fair’ as a child in this household, or seek every opportunity to self-promote and also detract attention and accolades from your siblings? Human nature would say that the later would be true. This is also true of clients wishing to retain multiple agencies. For marketing agencies to ‘play fair’ toward a collectively shared integrated campaign goal and step away from selfish posturing, clients must first foster an environment which promotes it. Rules must be set upfront and client-side marketers must be unified and consistent in disciplining and rewarding agencies toward enforcing the rules. Insecurity and perceived untapped opportunity motivate marketing and communications firms to posture for a larger slice of a client’s budget. Topics: [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [Marketing Agency Differentiation](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency-differentiation) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226459/Encouraging-Marketing-Agencies-to-Play-Fair) ## [ Marketing Advice for Start-ups](https://www.incitemarketing.co.uk/marketing-blog/bid/226450/Marketing-Advice-for-Start-ups) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 14 August 2012 A friend makes the [best cupcakes in the world](http://www.acup4mycake.com/). Ok, maybe I’m exaggerating…but I’ve certainly sampled my share of these golden and delicious pillows of goodness and consider myself of discerning taste. Hers are incredible cupcakes. And they’re just as beautiful as they are delicious. So, chatting with her a few days ago, I was surprised to learn that she’s struggling to sell her covetable cakes. This conversation with my friend made me again realise a lesson I’ve learned over and over again (though sometimes, even I, choose to ignore). Start-ups must be brave in asking for help when they need it. Topics: [selecting the best agency](https://www.incitemarketing.co.uk/marketing-blog/topic/selecting-the-best-agency) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [selecting a social agency](https://www.incitemarketing.co.uk/marketing-blog/topic/selecting-a-social-agency) [marketing advice for start-ups](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-advice-for-start-ups) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226450/Marketing-Advice-for-Start-ups) [All posts](https://www.incitemarketing.co.uk/marketing-blog/all) [Next **](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection/page/2) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. KT2 6EF [info@incitemarketing.co.uk](mailto:info@incitemarketing.co.uk) [+44 208 247 1850](tel:+44%20208%20247%201850) ### Follow us - [![Twitter](https://www.incitemarketing.co.uk/hubfs/redesign%20new%20files/TWITTER-inc.png)](https://twitter.com/incitesinsight) - [![LinkedIn](https://www.incitemarketing.co.uk/hubfs/redesign%20new%20files/linkedin-inc.png)](https://www.linkedin.com/company/11262404/) - [![RRS](https://www.incitemarketing.co.uk/hubfs/redesign%20new%20files/RSS-inc.png)](https://www.incitemarketing.co.uk/b2b-marketing-blog/rss.xml) ![](https://www.incitemarketing.co.uk/hs-fs/hubfs/partners-hubspot-1_bg.jpg?width=130&height=56&name=partners-hubspot-1_bg.jpg) ![](https://www.incitemarketing.co.uk/hs-fs/hubfs/partners-google_bg.png?width=130&height=56&name=partners-google_bg.png) ### Contact Us [**](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection/page/1#)